When you look through the Colourful Ikea Catalogue you will immediately realise that each room set is carefully designed (if not choreographed) to show each piece to its best.
The Catalogue is all photographed and designed in-house so that the company has maximum creative control.
The Colourful Yellow and Blue motif carried throughout the catalogue and even the store and staff uniforms even more creates the feeling of unity.

This is one of the reasons for the success of Ikea in that the level of advertising and catalogue content is the same or better than the catalogues for more expensive furniture.

Taking a catalogue of this quality and dimensions to an outside company whould be difficult if not prohibitively expensive.

Many people in the creative arts specifically chose the Ikea Style and model their own works upon it.

It is of course the combination of industrial design, decorative arts and functionality that makes their products so popular.

The influence of Ikeas Design Team can be seen in countless photo-shoots, magazine layouts and even t.v. and videos – with their clean crisp and functional air.
 
It has taken a very brave design team to look again at the simplest of kitchen and household items and changed them subtly into modern products instantly recognisable as Ikea yet retaining their original purpose.

It is more than likely that in 20 or 30 years time the Ikea iconic pieces of today will be as collectable then as Clarice Cliffe is today.

More staid furniture and household companies now look rather like a 1950s department store when compare to the high-tech feel of the Ikea Supermarkets.
There is definitely a feeling of futurism in an Ikea Stare and the inclusion of a café brings a more human touch to each store.

(Oh yes – and you can park there too !)